Trade Expert Komal Nahta Issues a Cautionary Note Against Blindly Emulating Shah Rukh Khan's Promotional Strategies for Films
Shah Rukh Khan's comeback film Pathaan was a huge success, and many actors are now following his lead by avoiding traditional media interactions and promoting their films solely through social media. However, trade expert Komal Nahta warns that this is not a strategy that will work for everyone.
"Only if your teaser, trailer, or, for that matter, film is that strong, you can take the risk," Nahta says. "It's not necessary that if it has worked for someone else, it will work for you as well."
Nahta points out that Shah Rukh Khan is a unique star with a large and loyal fan base. His films are often high-octane action thrillers that are perfect for social media promotion. However, other actors may not have the same level of star power or the same type of films.
"If you're not a big star like Shah Rukh Khan, you're going to have to be more creative with your promotion strategy," Nahta says. "You may need to focus on social media or word-of-mouth marketing."
Nahta also warns that avoiding traditional media interactions can backfire. If an actor is not seen or heard by the public, they may start to lose their relevance.
"It's important for actors to maintain a balance," Nahta says. "They need to be visible enough to keep their fans engaged, but they also need to be careful not to overexpose themselves."
Ultimately, the decision of whether or not to follow Shah Rukh Khan's promotion strategy is a personal one. However, Nahta's advice is to be careful and to make sure that the strategy is right for the individual actor and their film.
